Bagi kalian yang mau update teori buku Marketing Management dari Philip Kotler dan Kevin Lane Keller kini telah publish edisi 15 2016. Vans has also been the title sponsor for almost 20 years of the Warped tour, which blends music with action (or extreme) sports. Jika kamu mencari artikel ebook philip kotler manajemen pemasaran terlengkap, berarti kamu sudah berada di blog yang tepat. The actual title sponsor for the 2013 event was Vans, whose shoes and clothing also have strong Millennial appeal.
Cool events-Hurley, which defined itself as an authentic “Microphone for Youth” brand rooted in surf, skate, art, music, and beach cultures, has been a long-time sponsor of the U.S. Rock band Foo Fighters created a digital street team that sends targeted e-mail blasts to members who “get the latest news, exclusive audio/video sneak previews, tons of chances to win great Foo Fighters prizes, and become part of the Foo Fighters Family.” 
Street teams-Long a mainstay in the music business, street teams help to promote bands both big and small. American Eagle, among other brands, has also developed an extensive campus ambassador program. 
Student ambassadors-Red Bull enlisted college students as Red Bull Student Brand Managers to distribute samples, research drinking trends, design on-campus marketing initiatives, and write stories for student newspapers.
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